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"Impact of E-commerce Platform Shopping Experience on Online Marketing ..."

Enzhuo Sun (2023)

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DOI: 10.1145/3624875.3624912

access: closed

type: Conference or Workshop Paper

metadata version: 2023-10-27

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Enzhuo Sun:
Impact of E-commerce Platform Shopping Experience on Online Marketing Performance of Clothing Enterprises: The Role Perceived Value as an Intermediary. MISNC 2023: 208-212

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