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"The Trap of Quantification of Advertising Effectiveness: A Preliminary ..."

Hiroshi Koga (2015)

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DOI: 10.1007/978-3-662-48319-0_43

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-26

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Hiroshi Koga:
The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising. MISNC 2015: 523-533

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