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"Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the ..."

Kris Brijs et al. (2006)

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DOI: 10.1007/11681960_15

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Kris Brijs, Koen Vanhoof, Tom Brijs, Dimitris Karlis:
Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude. MDAI 2006: 138-149

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