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"Lean Service Innovation: "Digital Driving Experience" für TomTom ..."

Steffen Wüst, Oliver Endemann, Oliver Gerstheimer (2016)

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DOI: 10.18420/MUC2016-UP-0164

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-08

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Steffen Wüst, Oliver Endemann, Oliver Gerstheimer:
Lean Service Innovation: "Digital Driving Experience" für TomTom Telematics - Einblicke und kritische Reflexion eines umfassenden Lean Startup Projekts von der Business Idee über die App und das Packaging bis zum internationalen Markt Launch. UP 2016

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