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"Adoption Intention of Mobile Real Time Location-Based Advertising Service ..."

Flora Peng, Chien-Hsing Wu, Hsin-Yi Liao (2013)

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DOI: 10.1007/978-94-007-7287-8_9

access: closed

type: Conference or Workshop Paper

metadata version: 2018-08-16

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  dblp key:
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Flora Peng, Chien-Hsing Wu, Hsin-Yi Liao:
Adoption Intention of Mobile Real Time Location-Based Advertising Service for 3G Cell Phone Users in Taiwan. KMO 2013: 97-108

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