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"Understanding a Company's Social Media Strategies and Customer Engagement."

Eric K. W. Lau (2015)

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DOI: 10.1007/978-3-319-21009-4_34

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Eric K. W. Lau:
Understanding a Company's Social Media Strategies and Customer Engagement. KMO 2015: 438-450

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