BibTeX record conf/kdd/LeeODL12

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@inproceedings{DBLP:conf/kdd/LeeODL12,
  author    = {Kuang{-}chih Lee and
               Burkay Orten and
               Ali Dasdan and
               Wentong Li},
  title     = {Estimating conversion rate in display advertising from past erformance
               data},
  booktitle = {{KDD}},
  pages     = {768--776},
  publisher = {{ACM}},
  year      = {2012}
}
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