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"A/B Testing Intuition Busters: Common Misunderstandings in Online ..."

Ron Kohavi, Alex Deng, Lukas Vermeer (2022)

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DOI: 10.1145/3534678.3539160

access: closed

type: Conference or Workshop Paper

metadata version: 2022-08-15

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Ron Kohavi, Alex Deng, Lukas Vermeer:
A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments. KDD 2022: 3168-3177

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