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"Multi-Touch Attribution Based Budget Allocation in Online Advertising."

Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan (2014)

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DOI: 10.1145/2648584.2648586

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/kdd/GeyikSD14
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  - https://dblp.org/rec/conf/kdd/GeyikSD14
Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan:
Multi-Touch Attribution Based Budget Allocation in Online Advertising. ADKDD@KDD 2014: 2:1-2:9

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