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"A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time ..."

Bowei Chen, Shuai Yuan, Jun Wang (2014)

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DOI: 10.1145/2648584.2648585

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-31

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Bowei Chen, Shuai Yuan, Jun Wang:
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. ADKDD@KDD 2014: 1:1-1:9

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