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"The Analysis of Peasant Households' Collective Brand Maintenance Behavior ..."

Xujin Pu, Li Jiang (2013)

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DOI: 10.1016/J.PROCS.2013.05.099

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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Xujin Pu, Li Jiang:
The Analysis of Peasant Households' Collective Brand Maintenance Behavior in the "One Village, One Product" Program of China. ITQM 2013: 770-780

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