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"A comparison between Fuzzy Linguistic RFM Model and traditional RFM model ..."

Rocío González Martínez et al. (2019)

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DOI: 10.1016/J.PROCS.2019.11.286

access: open

type: Conference or Workshop Paper

metadata version: 2022-12-07

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  - conf/itqm/MartinezCGGH19
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  - https://dblp.org/rec/conf/itqm/MartinezCGGH19
Rocío González Martínez, Ramón Alberto Carrasco, Jesús García-Madariaga, Carlos Porcel Gallego, Enrique Herrera-Viedma:
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. ITQM 2019: 281-289

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