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"An Empirical Study on Performance Measures for Online Advertising."

Ben McInroy, Wenying Feng, Yuanyi Pan (2015)

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DOI: 10.1109/ITNG.2015.12

access: closed

type: Conference or Workshop Paper

metadata version: 2022-11-28

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  - https://dblp.org/rec/conf/itng/McInroyFP15
Ben McInroy, Wenying Feng, Yuanyi Pan:
An Empirical Study on Performance Measures for Online Advertising. ITNG 2015: 38-43

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