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"Spread, then target, and advertise in waves: Optimal capital allocation ..."

Soheil Eshghi et al. (2017)

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DOI: 10.1109/ITA.2017.8023469

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-14

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  - https://dblp.org/rec/conf/ita/EshghiPSVZDS17
Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao, Raissa M. D'Souza, Ananthram Swami:
Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels. ITA 2017: 1-10

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