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"Adoption of mobile advertising [empirical evidence from a developing country]."

Chin Chin Wong, Santha Vaithilingam, Mahendhiran Nair (2011)

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DOI: 10.1109/ISTAS.2011.7160610

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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  dblp key:
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Chin Chin Wong, Santha Vaithilingam, Mahendhiran Nair:
Adoption of mobile advertising [empirical evidence from a developing country]. ISTAS 2011: 1-5

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