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"Modeling Consumer Insight Strategy in Product Development: A Decision ..."

Lenni Kimawati, Bryan R. Moser (2018)

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DOI: 10.3233/978-1-61499-898-3-586

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Lenni Kimawati, Bryan R. Moser:
Modeling Consumer Insight Strategy in Product Development: A Decision Framework for Product Managers. TE 2018: 586-597

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