"Impacts of data warehousing implementation on retailer's marketing ..."

Soongoo Hong, Pairin Katerattanakul (2000)

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type: Conference or Workshop Paper

metadata version: 2006-08-30

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Soongoo Hong, Pairin Katerattanakul:
Impacts of data warehousing implementation on retailer's marketing performances. IRMA Conference 2000: 1113

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