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"Storytelling: The effects of corporate stories on the appreciation of ..."

Anique J. Scheerder, Joyce Karreman, Menno de Jong (2017)

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DOI: 10.1109/IPCC.2017.8013968

access: closed

type: Conference or Workshop Paper

metadata version: 2020-03-27

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  dblp key:
  - conf/ipcc/ScheerderKJ17
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  - https://dblp.org/rec/conf/ipcc/ScheerderKJ17
Anique J. Scheerder, Joyce Karreman, Menno de Jong:
Storytelling: The effects of corporate stories on the appreciation of organizations. ProComm 2017: 1-8

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