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"How does Service Firm's Innovation Images affect Customer Participation? ..."
Pengfei Cheng, Sanbin Xie, Jingxuan Jiang (2021)
- Pengfei Cheng, Sanbin Xie, Jingxuan Jiang:
How does Service Firm's Innovation Images affect Customer Participation? The Mediating role of Customer-company Identification. IMMS 2021: 209-216
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