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"Up or Down? Click-Through Rate Prediction from Social Intention for Search ..."

Yi-Ting Chen, Hung-Yu Kao (2013)

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DOI: 10.1145/2539150.2539249

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Yi-Ting Chen, Hung-Yu Kao:
Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising. iiWAS 2013: 102

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