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"Case-Based Development of Consumer Preferences Using Brand Personality and ..."

Eric-Oluf Svee, Jelena Zdravkovic (2015)

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DOI: 10.1007/978-3-319-25897-3_11

access: open

type: Conference or Workshop Paper

metadata version: 2024-05-07

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  dblp key:
  - conf/ifip8-1/SveeZ15
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Eric-Oluf Svee, Jelena Zdravkovic:
Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation. PoEM 2015: 159-173

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