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"Influence of online store belief and product category on impulse buying: ..."

Qiong Zhou, Xi Chen, Yi-Wen Chen (2014)

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DOI: 10.1109/IEEM.2014.7058879

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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  - conf/ieem/ZhouCC14
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Qiong Zhou, Xi Chen, Yi-Wen Chen:
Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions. IEEM 2014: 1453-1456

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