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"Exploring the Relationship Among Experience Marketing, Customer Loyalty on ..."

Venkateswarlu Nalluri, Long-Sheng Chen (2022)

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DOI: 10.1109/IEEM55944.2022.9989805

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-26

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Venkateswarlu Nalluri, Long-Sheng Chen:
Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector. IEEM 2022: 1149-1153

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