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"Customers' Usage and Brand Experience Toward Branded Mobile Payment ..."

Li-Ting Huang (2022)

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DOI: 10.1109/IEEM55944.2022.9989641

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-14

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Li-Ting Huang:
Customers' Usage and Brand Experience Toward Branded Mobile Payment Improve Continuous Usage Intention. IEEM 2022: 1063-1067

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