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"Exploring the Affective Way Leading to Impulse Buying in Social Media Live ..."

Li-Ting Huang (2021)

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DOI: 10.1109/IEEM50564.2021.9672962

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-04

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Li-Ting Huang:
Exploring the Affective Way Leading to Impulse Buying in Social Media Live Streaming. IEEM 2021: 1323-1327

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