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"Optimizing Customer Assignments to Direct Marketing Activities: A Binary ..."

Tamara Bigler, Philipp Baumann, Manuel Kammermann (2019)

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DOI: 10.1109/IEEM44572.2019.8978863

access: closed

type: Conference or Workshop Paper

metadata version: 2022-12-07

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Tamara Bigler, Philipp Baumann, Manuel Kammermann:
Optimizing Customer Assignments to Direct Marketing Activities: A Binary Linear Programming Formulation. IEEM 2019: 601-605

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