"Evaluating Audience Loyalty and Authenticity in Influencer Marketing via ..."

Seungbae Kim et al. (2021)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-06-22

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  dblp key:
  - conf/icwsm/KimCJH021
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Seungbae Kim, Xiusi Chen, Jyun-Yu Jiang, Jinyoung Han, Wei Wang:
Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning. ICWSM 2021: 278-289

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