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"Towards Artificial Intelligence-Driven Marketing: An Adoption Framework ..."
John Batani, Matau Rosina Mothabeng, Elliot Mbunge (2024)
- John Batani, Matau Rosina Mothabeng, Elliot Mbunge:
Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho. ICTAS 2024: 12-19
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