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""Everything Personal, Not Just Business: " Improving User Experience ..."
Richard Hull et al. (2003)
- Richard Hull, Bharat Kumar, Daniel F. Lieuwen, Peter F. Patel-Schneider, Arnaud Sahuguet, Sriram Varadarajan, Avinash Vyas:

"Everything Personal, Not Just Business: " Improving User Experience through Rule-Based Service Customization. ICSOC 2003: 149-164

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