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"Concept Design of Cause-Related Marketing Using Wants Chain Analysis and ..."

Tomoyuki Fujita et al. (2013)

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DOI: 10.1007/978-4-431-54816-4_25

access: closed

type: Conference or Workshop Paper

metadata version: 2020-03-11

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  dblp key:
  - conf/icserv/FujitaSKYSM13
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  - https://dblp.org/rec/conf/icserv/FujitaSKYSM13
Tomoyuki Fujita, Nozomi Sugiyama, Motoshi Kanke, Toshiyuki Yasui, Seiko Shirasaka, Takashi Maeno:
Concept Design of Cause-Related Marketing Using Wants Chain Analysis and Co-creation Workshops. ICServ 2013: 235-242

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