"Assessing Promotion Performance of Pure Online Players: A Two-Stage Model ..."

Jianan Wu, Victor J. Cook Jr., Imad Samarah (2001)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-23

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Jianan Wu, Victor J. Cook Jr., Imad Samarah:
Assessing Promotion Performance of Pure Online Players: A Two-Stage Model with Sample Selection. ICIS 2001: 247-248

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