"Advertising Effectiveness on Social Network Sites: An Investigation of Tie ..."

Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang (2009)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2011-12-27

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/icis/WenTC09
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icis/WenTC09
Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang:
Advertising Effectiveness on Social Network Sites: An Investigation of Tie Strength, Endorser Expertise and Product Type on Consumer Purchase Intention. ICIS 2009: 151

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.