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"Advertising Effectiveness on Social Network Sites: An Investigation of Tie ..."
Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang (2009)
- Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang:
Advertising Effectiveness on Social Network Sites: An Investigation of Tie Strength, Endorser Expertise and Product Type on Consumer Purchase Intention. ICIS 2009: 151
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