"How Superbowl Commercials Affect My Social Network: An Empirical Study on ..."

Tianhui Tan, Tuan Phan (2014)

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type: Conference or Workshop Paper

metadata version: 2015-03-24

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Tianhui Tan, Tuan Phan:
How Superbowl Commercials Affect My Social Network: An Empirical Study on the Evolution of Social Ties through Revealed Preferences. ICIS 2014

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