"Experiencing Products Virtually: The Role of Vividness and Interactivity ..."

Sascha Steinmann, Thomas Kilian, Daniel Brylla (2014)

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type: Conference or Workshop Paper

metadata version: 2015-03-24

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Sascha Steinmann, Thomas Kilian, Daniel Brylla:
Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. ICIS 2014

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