"Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting."

Dominik Molitor et al. (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-03

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Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart:
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. ICIS 2018

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