"Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion ..."

Xueming Luo et al. (2013)

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type: Conference or Workshop Paper

metadata version: 2022-11-15

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Xueming Luo, Bin Gu, Zheng Fang, Yunjie Xu:
Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies. ICIS 2013

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