"Comprehension of online consumer-generated product review: a construal ..."

Liqiang Huang, Chuan-Hoo Tan, Weiling Ke (2011)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-01-16

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Liqiang Huang, Chuan-Hoo Tan, Weiling Ke:
Comprehension of online consumer-generated product review: a construal level perspective. ICIS 2011

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