"Modeling Viral Marketing Dynamics in Social Networks - Findings From ..."

Christian Hildebrand, Reto Hofstetter, Andreas Herrmann (2012)

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type: Conference or Workshop Paper

metadata version: 2013-01-29

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Christian Hildebrand, Reto Hofstetter, Andreas Herrmann:
Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models. ICIS 2012

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