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"Mobile Advertising: An Empirical Study of Advertising Response and Search ..."
Khim Yong Goh, Hunhong Chu, Winnie Soh (2009)
- Khim Yong Goh, Hunhong Chu, Winnie Soh:
Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior. ICIS 2009: 150
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