"Firm's Social Media Efforts, Consumer Behavior, and Firm Performance."

Sunghun Chung et al. (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-03-24

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Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault:
Firm's Social Media Efforts, Consumer Behavior, and Firm Performance. ICIS 2014

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