"Reading Minds from Reading Patterns: A Field Experiment on the ..."

Angela Aerry Choi, Wonseok Oh, Jae Yun Moon (2017)

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Angela Aerry Choi, Wonseok Oh, Jae Yun Moon:
Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-Book Markets. ICIS 2017

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