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"Pay It Forward: Unraveling the Role of Cause-related Marketing in the ..."

Yangyang Cheng et al. (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-14

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  dblp key:
  - conf/icis/ChengFCL22
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  - https://dblp.org/rec/conf/icis/ChengFCL22
Yangyang Cheng, Jie Fang, Zhao Cai, Hefu Liu:
Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction. ICIS 2022

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