"Do Pepsi Drinkers Talk About Sleepwalker? The Effects of Self-Presentation ..."

Qing Chen, Tuan Quang Phan, Khim Yong Goh (2012)

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type: Conference or Workshop Paper

metadata version: 2022-11-29

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Qing Chen, Tuan Quang Phan, Khim Yong Goh:
Do Pepsi Drinkers Talk About Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth. ICIS 2012

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