"Innovative Technologies in Branded-Service Encounters: How Robot ..."

Markus Blut, Nancy Viola Wünderlich, Christian Brock (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-07

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Markus Blut, Nancy Viola Wünderlich, Christian Brock:
Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience. ICIS 2018

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