"The Role of Brand Attitude Mediates the Effect of Electronic Word of Mouth ..."

Febby Kozaly, Manise Hendrawaty, Danang Prihandoko (2024)

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DOI: 10.1109/ICIMTECH63123.2024.10780926

access: closed

type: Conference or Workshop Paper

metadata version: 2025-02-27

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Febby Kozaly, Manise Hendrawaty, Danang Prihandoko:
The Role of Brand Attitude Mediates the Effect of Electronic Word of Mouth on Purchase Intention at PT XYZ in North Jakarta. ICIMTech 2024: 559-564

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