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"The impact of digital communication on promoting an event: defining ..."
Elvira Vieira, Ana Pinto Borges, Svitlana Ostapenko (2023)
- Elvira Vieira, Ana Pinto Borges, Svitlana Ostapenko:
The impact of digital communication on promoting an event: defining personas and strategies. ICICM 2023: 52-58
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