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"Brand Experience Affects Brand Personality: Manipulation of Construal Level."

Bei-Jia He, Yi-Wen Chen, Sha Yang (2020)

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DOI: 10.1145/3414752.3414769

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-06

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  dblp key:
  - conf/iceme/HeCY20
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Bei-Jia He, Yi-Wen Chen, Sha Yang:
Brand Experience Affects Brand Personality: Manipulation of Construal Level. ICEME 2020: 42-47

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