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"The Future of Data-driven Personas: A Marriage of Online Analytics Numbers ..."

Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen (2019)

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DOI: 10.5220/0007744706080615

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-05

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  dblp key:
  - conf/iceis/SalminenJJ19
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Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen:
The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes. ICEIS (1) 2019: 608-615

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