"Disney plus Hotstar on Twitter: Using netnography and word clouds to gain ..."

Prerna Arora, Anurupa Bagchi Singh, Vandana Ahuja (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-02-21

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  dblp key:
  - conf/iceb/AroraSA22
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  - https://dblp.org/rec/conf/iceb/AroraSA22
Prerna Arora, Anurupa Bagchi Singh, Vandana Ahuja:
Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights. ICEB 2022: 10

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