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"VAM: Value Propensity Score For User Acquisition Marketing Campaign."

Sayantan Chattopadhyay, Chandrai Kayal, Satyen Abrol (2023)

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DOI: 10.1109/ICDMW60847.2023.00009

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-13

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Sayantan Chattopadhyay, Chandrai Kayal, Satyen Abrol:
VAM: Value Propensity Score For User Acquisition Marketing Campaign. ICDM (Workshops) 2023: 8-15

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